HV Website Project.
With their website updated, there has been an increase in demand for custom video content. Specifically, the 'For Employee' page now features a yearly overview video of employee benefits, which has proven to be effective in increasing sign-ups. The marketing team led the pre-production planning, gathering content, and arranging logistics, followed by storyboarding to visualize the narrative and structure scenes effectively. During on-location shooting, the team captured footage aligning with the creative direction. My primary role was in post-production, involving editing and refining footage, color grading, incorporating motion graphics, and enhancing sound design.
'Life at Highland Ventures' was created to showcase our people and what the company values from its employees. Similar to the Benefits Video, the team delivered a compelling video that met expectations and resonated with its audience. During the filming of this project, I took on a lead role in directing, photography, and post-production. I utilized tools such as Adobe Premiere Pro for marking and editing, After Effects for motion graphics and visual effects, and Audition for sound mixing.