Hoogland Restaurant Group (HRG) is the larges Marco's Pizza franchisee. A re-launch of Hoogland Restaurant Group (HRG) from its previous name, Hoogland Foods, inspired a complete marketing re-brand. Assigned as the primary designer, I completed various tasks to establish a brand identity, starting with creating a new logo in close collaboration with the vision of the company leader. Through our collaborative efforts, the marketing team and I developed a brand guideline to ensure consistency across design, highlighting the value of teamwork in achieving our goals. As HRG entered a new phase, the priority was establishing a website so the company would have an online presence. 

After collaborating with different departments, our goal for the website was to show the company's culture for the betterment of recruiting; from then on, all design decisions were based on that goal. I utilized Photoshop and Xd to create wireframes for the layout approval and then developed the website using Webflow. The goal is to have a website that can be easily managed and edited internally with minimal back-end management, making future updates effortless.