Branding, Graphic Design, Print Materials, Digital Assets, Social Media Graphics, Email Marketing Templates, Menus, Flyers, Posters, Business Cards, Direct Mail, Content Strategy, Photography, Project Management
As a Senior Graphic Designer, my responsibilities include applying the company's brand guidelines to various Marco's Pizza marketing collaterals and creating consistent and visually appealing graphics, including menus, flyers, posters, business cards, and digital assets for the website. I produced engaging static and animated social media graphics, developed email templates, promotional direct mail, and Redplum pieces, and, at times, coordinated minor photoshoots to capture high-quality images of menu items not readily available from our library of assets.
I've managed timelines and team collaboration while working on Marco's Pizza projects, ensuring timely delivery and maintaining high-quality standards. The result was a stronger brand presence, better customer engagement, and a consistent marketing approach that effectively promoted our franchise.
My close collaboration with the marketing team and external vendors, as well as managing the project timeline from development to delivery, were instrumental to any project's success. In my role, I have utilized multiple design and marketing programs to deliver high-quality work: Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Acrobat, After Effects, Lightroom, Dreamweaver), DotDigital, and G-suite. My proficiency in these tools has allowed me to create visually appealing and effective marketing materials across various platforms.